Levi Van Veluw
In this series, Veneer, by Levi Van Veluw, the artist uses an expressionless, almost universal, face and demonstrates how different materials can create meaning. As he states, “By playing with the value of the each material and by using them for a purpose that was not originally intended for them, I construct within the image, in a very small way, a different perspective on the world.”
The use of repetition in this series also creates meaning. At first, since the face is present throughout the series, one would think it would be the focus. Yet the differences are what stand out. As Veluw states, “By using the same head and facial expression, the person slowly becomes of secondary importance to the form.”
Through his focus on materials Veluw raises questions about “veneers”—Does the difference in material change the value of each of the pieces in the series? Veluw thinks it does, “My work amounts to small researches into the valuations we assign to the things around us and the associations they engender.” To see more of his work, click here.