Troika, a London based studio founded by Eva Rucki, Conny Freyer and Sebastien Noel, recently came out with Hardcoded Memory. This work, comissioned by Swarovski for the exhibition Digital Crystal: Memory in the Digital Age, focuses on time and memory in our digital age. As the group describes the work on their website,
“Memory is closely linked to forgetting. Before the digital era, forgetting was easy, for better or worse, not only is it biologically in-built to forget, the analog world around us cannot guarantee that recorded memories will last forever. Photographs fade, film footage can be lost and media out-dated, thus remembering was the exception and forgetting the default. Now in an age of endless digital image reproduction there is no longer a need to remember. We externalise our memories by handing them over to the digital realm enabled through digitization; inexpensive storage software, ease of retrieval and global access, blurring lines of ownership and making virtual forgetting close to impossible.”
Not only is the work thoughtful, but also stunning. Made with 858 custom cut Swarovski Crystal lenses, this installation combines beauty and tech to project images onto the gallery wall. For more on Troika’s work, click here.