How did the idea for Wondereur come to be?
We’re really a team of adventure-seekers. We have great admiration for the world’s risk-takers, which includes artists just as much as it does astronauts expanding our frontiers, and biologists seeking to find a new species. The idea that the next Picasso could be right around the corner has always fascinated us. Art always brings a sense of excitement, of adventure, and we needed to uncover that for ourselves and for everyone.
We felt that the art experience was missing that sense of wonder. When you go to an art exhibit or a gallery, what you see is pieces of art with a little tile, a ten-word explanation and a price. It doesn’t always make the artist or the work easy to connect to. We wanted to change that. Leveraging technology, we knew we could create a richer experience, and connect people with art across the globe.
Another problem with the current art experience is that people don’t often know or understand who to buy if you want to invest at the right time in a promising artist. That’s why we felt it was important to partner with top talent-spotters from the art world to help connect our readers with truly investable art.
What are Wondereur’s goals?
At the end of the day, we want to make art much more accessible by revealing the magic, the process, the thoughts, inspirations, doubts and drives of the artist, and explore his or her journey into new frontiers.
For the reader, we want to help shine a spotlight on how to buy work from an artist at the right time in his or her career.
Finally, we want to have readers from Paris discovering artists from Toronto, and readers from Ottawa buying art from Berlin and New York. We want to make art accessible across borders.
How do people access Wondereur?
For now readers have two options: Wondereur has a free iPad app available for download for free from the Apple App Store. We’ve also created a web version of the app, which can be accessed from our website, www.wondereur.com.
- Lee Jones