The animated .gif has certainly carved out its place in the internet community as an easily-digested piece of media; it quickly delivers a set of images to create a sequence, often on an endless loop. Blogging communities have popularized this format because of its ability to isolate brief, poetic moments in longer film or video files. But Francoise Gamma’s 3D renderings threaten the .gif’s function as a more playful web phenomenon. These animations are odd and uncanny, giving the highly-used animated .gif new — perhaps darker — potential as an experimental art medium.
See more of Francoise Gamma’s popular digi-sculptures here, and read about a .gif exhibition at a gallery in London this summer. Also: did you know that the first one turned 25 on June 15 of this year?
- Erin Saunders